During the early 1980s Barbara Kruger perfected a signature agitprop style, using cropped, large-scale, black-and-white photographic images juxtaposed with raucous, pithy, and often ironic aphorisms, printed in Futura Bold typeface against black, white, or deep red text bars. The inclusion of personal pronouns in works like Untitled (Your Gaze Hits the Side of My Face) (1981) and Untitled (I Shop Therefore I Am) (1987) implicates viewers by confounding any clear notion of who is speaking.
These rigorously composed mature works function successfully on any scale. Their wide distribution under the artist’s supervision in the form of umbrellas, tote bags, postcards, mugs, T-shirts, posters, and so on, confuses the boundaries between art and commerce and calls attention to the role of the advertising in public debate.
Kruger's graphic work usually consists of black-and-white photographs with overlaid captions set in white-on-red Futura Bold Oblique. The phrases usually make a bold statement and commonly use pronouns such as you, I, your, we and they. She juxtaposes imagery with text containing criticism of sexism/misogyny and cultural power structures.